Toyota to Launch Car on Internet

Now anyone who wants to witness a Formula 1 team car launch may do so. Toyota will broadcast its 2008 car launch this Thursday from 10:30 CET to 11:10 CET on the Toyota F1 Web site. That may not quite be prime time in the U.S., but if my calculations are correct (CET = GMT + 1 hour), then it'll make for some lack of sleep. This thing goes on at 4:30 in the morning on the east coast!

"This live webcast will give fans the chance to see the new TF108 for the first time and hear from the team members responsible for its development, who will explain what has changed and why," Toyota said in a statement. "As well as the unveiling of the new TF108, top management from Toyota Motor Corporation and Panasonic Toyota Racing will be joined by race drivers Timo Glock and Jarno Trulli and third driver Kamui Kobayashi on stage to discuss the new car and their hopes for the season."