The Allianz Alliance At Williams

It has almost become bad news to talk about good news. That's the feeling I get, anyway. Who wants to hear anything about optimism when markets have nose-dived, people have lost their homes in massive numbers and banks are going bust?

Well, I think within the small world of Formula 1 motor racing that it is very interesting and good news to see that Allianz, the insurance company, announced today that it would continue is alliance with the Williams Formula 1 team. Just when people are screaming out everywhere - without doing their research - that F1 is going to lose its sponsors, one of the most important sponsors has said it will renew its deal with one of the teams. And Alliance, we must not forget, also has a lot of track signage at various Grands Prix.

"Allianz has built extremely effective international awareness campaigns about road safety and risk management around the themes Formula One provides," said Steven Althaus, head of marketing communication at Allianz. "These campaigns have directly and positively impacted our core business activities and this is why our programme with AT&T Williams endures. We are delighted to be extending our agreement with the team."