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The ING Renault F1 Car Launch Was an Opportunity to Sell a Car

The New Renault Twingo

From Brad Spurgeon, About.com

Renault uses F1 to try to sell cars, so it used the launch to present the new Twingo.
ING Renault F1 car launch

Fernando Alonso and Nelson Piquet share a down moment as they wait behind the scene for the launch of the new Twingo and their eventual arrival onto the stage.

(c) 2008 Brad Spurgeon licensed to About.com, Inc.
After the launch of the Renault F1 car, the drivers joined Carlos Ghosn in another room to present the new Twingo. Selling cars is, of course, one of the main things that interests Ghosn in the investment in F1.
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