History of Sponsorship
Although Formula 1 sponsors today come from almost every imaginable kind of company and source, in the early years of the sport there were very few sponsors outside car related companies. Find out how F1 got from there to being a sport dependent for its technology and cars and vast number of team personnel on a wide variety of sponsors that it is today.
The End of Tobacco Sponsorship in Formula 1
The big era of sponsorship of Formula 1 really started in 1968 when the Gold Leaf brand sponsored the Lotus cars. After that, sponsors began to flood into the sport exponentially. Here's an article I wrote in the International Herald Tribune at the beginning of the end of the tobacco sponsorship era, in the summer of 2005.
The big era of sponsorship of Formula 1 really started in 1968 when the Gold Leaf brand sponsored the Lotus cars. After that, sponsors began to flood into the sport exponentially. Here's an article I wrote in the International Herald Tribune at the beginning of the end of the tobacco sponsorship era, in the summer of 2005.