Sponsorship
Sponsorship is the life blood of any form of motor racing, and for Formula 1 it has had a long and distinguished history. Find out how and why sponsorship supports the Formula 1 racing habit and how it works, who the sponsors are and why they pay for racing teams and drivers. See their logos and images and learn about the latest deals.
Allianz as Sponsor and Educator
Sponsors pay for their space in Formula 1 for all sorts of different reasons, but the main one, of course, is so that their product gets noticed. Allianz AG, the insurance company, also has a very good record of giving back to the sport by making the fine details of Formula 1 better known through its highly informative race previews.
Sponsors pay for their space in Formula 1 for all sorts of different reasons, but the main one, of course, is so that their product gets noticed. Allianz AG, the insurance company, also has a very good record of giving back to the sport by making the fine details of Formula 1 better known through its highly informative race previews.